Wyndham City is delighted that it’s tourism destination campaign, A Delightful Lil’ Detour, was awarded Silver at the Victorian Tourism Awards in the Tourism Marketing and Campaigns category last Thursday 1 December.
Wyndham City Mayor Cr Susan McIntyre said: “This innovative campaign successfully raised the profile of Werribee and Surrounds and builds awareness of our City as a must visit destination.
“Werribee and Surrounds offers a delightful mix of attractions incomparable to any other destination within 30 minutes of the Melbourne CBD.”
Destination Wyndham portfolio holder Cr Heather Marcus said: “The campaign successfully positioned Werribee and Surrounds as a destination that’s easy to get to and with lots to offer, from animal encounters at Werribee Open Range Zoo and outdoor adventures in Point Cook Coastal Park, to enjoying local wines at Shadowfax Winery.”
“It’s a delightful little detour that could easily fill an hour, a day or a weekend.”
“We’re thrilled with how well the campaign performed. A new phase of the Delightful Lil’ Detour campaign launched this month.”
The Victorian Tourism Awards, hosted annually by the Victoria Tourism Industry Council (VTIC), honours business excellence and performance within the industry.
A total of 111 submissions were made this year, all vying for an award across 31 various categories.
Bendigo was awarded Gold and the Bronze went to Tourism Greater Geelong & The Bellarine.
Winners were announced at the industry night of nights at the annual Gala Ceremony where around 1000 industry identities from across the state gathered to celebrate and share their success.